Building
Organizational Capacity Back to Article Index | Board
of Directors To
do good work, board members or boards need to: 1 . Understand and be committed
to the mission statement. 2. Broadly represent the community. 3. Participate
in a working committee structure and have assigned responsibilities. 4. Understand
and embrace stewardship and governance roles. 5. Understand their administrative
role. 6. Have shared leadership responsibilities. 7. Manage change.
8. Develop annual and multi-year action plans. 9. Be self-critical and willing
to engage in self-evaluation. 10. Possess the ability to evaluate, cultivate,
train and replace leadership. 11. Financially support the organization and
participate in the fund-raising process. 1.
Understand and be committed to the mission statement. Since board members
are the "sales force" of the arts organization, their full understanding and commitment
to the mission of the organization is primary. Board members need to fully understand
(and be able to communicate to others) the organization's mission. If they do
not understand the mission, they will not be able to sell it to anyone else. 2.
Broadly represent the community. It is vital that an arts organization's
board broadly represent the community's demographics, its arts groups and individual
artists. Community leaders from education, business, industry, unions, the legal
sector, local government, chambers of commerce and funders are excellent recruitment
sources. 3.
Participate in a working committee structure with assigned responsibilities.
Committees enable the board to work in depth in areas such as planning, finance,
resource development, nominating, program and marketing. Board committees are
established for many reasons: to assume part of the board's work-load; to develop
a special expertise that will enable a board to act in a more informed and responsible
manner on an issue; to save time; sustain a tradition; or handle a continuing
organizational responsibility. Committee members are assigned responsibilities
suited to their personal and professional strengths and interests. This insures
success. Success, in turn, insures the board member's personal satisfaction and
encourages their continued commitment. An effective committee is clear about its
responsibilities and relationship to others and is flexible. To work well, a committee
needs clear direction; an annual schedule; a specific statement of its charge;
and clear and concise operating procedures. 4.
Understand and embrace stewardship and governance roles. The primary
role of the board is to serve as the organization's governing body. The board
is charged with establishing policy to be carried out through an administrative
staff. Board members have a stewardship role: to speak on behalf of the organization;
to promote its programs and services; to represent the organization in social
and business and legislative meetings; to help support the organization financially,
as well as in an advisory capacity; and to participate in the fund-raising efforts
of the organization. 5.
Understand their administrative role. By-laws help clarify the role of
the board. They outline the overall structure of the board and the organization.
They define how an organization operates, and its parameters and they do this
in relation to both the board and the administration. The line of responsibility
separating the board (as the governing body) and the administration (as the body
that implements policy) is clearly stated in the by-laws. The by-laws are the
first area declaring this important division of responsibility. Personnel policies
and manuals are the second area defining this division. 6.
Have shared leadership responsibilities. Shared leadership refers to
a well-balanced assignment of roles and responsibilities. If the board has a strong
committee structure, clearly defined job descriptions for chairs and committee
members, as well as defined staff roles, the achievement of shared leadership
should naturally follow. Problems can occur when, for example, the executive committee
is taking action, where the full board should be taking responsibility, or when
the board becomes too involved with the day-to-day activities of the organization
and interferes with the jobs of staff members.
7. Manage change. The capacity to manage change is critical to the
health, success and growth of an arts service organization. If an organization
is serving its constituency to the fullest extent, change is certain to occur.
It is therefore important for the board of directors to recognize that change
will inevitably occur within a healthy organization. A strong, flexible board
will recognize the roads that lead to advancement and the achievement of the organization's
mission and will lead the organization forward along these roads. 8.
Develop annual and multi-year action plans. With a clear and concise
mission statement as a starting point, an arts organization is ready to develop
both annual and multi-year plans to guide its activities. Input from the staff
will provide the board with important criteria for making decisions, as will program
evaluations, organizational assessments and audits. A well-written annual and
long-range plan will incorporate both programmatic and financial outlooks. Annual
and multi-year plans are only as valuable as the action they inspire. During the
planning process, the board may take advantage of the expertise of the organization's
staff and to provide information on the value and success of programs and services.
The board may also wish to call on outside counsel to provide objective information
that can help guide the actions of the organization and assist with evaluation
processes. 9.
Be self-critical and willing to engage in self-evaluation. The capacity
to engage in self-evaluation and the ability to redirect energy and focus when
required is essential. One of the primary roles of a planning committee is to
provide the board with the opportunity to regularly examine the activities and
actions of the organization. Evaluation is needed to determine what modification
or change, if any, is necessary. 10.
Possess the ability to evaluate, cultivate, train and replace leadership.
The board can provide itself and each trustee with opportunities for evaluation.
Evaluation happens in different ways. Through orientations and retreats, for example,
the board can evaluate its own operation, as well as provide trustees with self-evaluation
tools. Boards should provide training opportunities, internally through regularly
scheduled orientations, and externally, through programs, workshops, seminars,
lectures, books, articles and newsletters. Boards benefit from having a nominating
or board development committee. This important committee is charged with the responsibility
for evaluating the performance of the board and determining the type of board
expertise needed to carry forth the organization's mission. 11.
Financially support the organization and participate in the fund-raising process.
This is one of the most critically important roles of the trustee. Part
of the stewardship role is to promote the arts organization to others and offer
them the opportunity to assist financially. While each board member should support
the organization within their individual means, each trustee in recognition of
the honor that service to the organization bestows should stretch within their
limits to fulfill their financial obligation. |